Printed Advertising
Types of prints is now the market puts us in a serious competition. Therefore, firms that produce goods or services for a successful existence requires a professional approach to promoting our products. Most advertising companies will advise you, first, use the printing industry – an effective, cheap way to attract the eyes of potential consumers. Consider the distinctive features of some specimens of this species promotional products. Leaflets Leaflets – a common method effect on potential customers, having a large area of application (sale, opening a new branch, the invitation to the seminar). The leaflet, being cost-effective advertising products can be "weapons of mass destruction" provided that competently executed, but also takes into account the rules described below. Main information – in one brilliant phrase.
Font – elegant, the largest of all available. It is important to make visible the key proposals in this case the potential customer must delay the look and even if you do not pick up a leaflet will have time to remember the essence of advertising. After reading the key proposals to keep the intrigue. It will help so-called "" – phrases written an interesting, too large, but less than past characters. Requirements for the content of advertising Leaflets: as much as possible dohodchiv, understandable even to children as well as remembering about the permanent occupancy of the head by some things, just to understand the content of advertising is difficult news, short sentences – no more than 6 words; known psychological tricks – no denying the particles in the advertisement. The best size of the leaflets – 1 / 4 A4.
In another case, a letter obtained too small, the content – too compressed. Man wants to keep long term such a leaflet, which will be valuable in itself. For example, the leaflet may have on the back of a coupon, calendar, useful telephone numbers and information about attractions, city map. Keep that additional information is not "overshadow" all the main ones. Sponsored booklets Advertising leaflets competes on demand with simple flyers, having a set of advantages – providing more detailed, structured information on promotional products, presentable, completeness due to more volume. In developing the booklet are actual tips that apply to the leaflets. In addition, a large number of bands gives opportunity to include in the booklet has three components: the visual range, the information block; contact details. There are 2 ways of folding – the mechanized process of bending the sheet – at the time the promotional booklets: accordion (Direction of any subsequent inflection contrast to previous) napkin (the folds are directed in one direction). Description of advertising brochures, embossed, laminated, full or partial uv varnishing. This leaflet advertising products, like Prospect, has a more image-oriented than the booklet. It is always better illustrated, folded or stitched, is dedicated to a single, sometimes several similar products, talks about the appointment, scope of use, advantages, characteristics of the goods. There are more upmarket, which documents the history, achievements contain photos leaders. The most common size brochure – A4. To generate interest and forming a good relationship is very important to the artist's work and performance handout was of high quality. No less important is the presence of illustrations (drawings, photos, diagrams, graphs, tables), giving visibility prospectus. Text message gives a complete overview of all the benefits of which will receive customer products described in the prospectus. Source: Advertising Company "Lama"
Tags: advertising