Advertising
Advertising is dead, long live advertising! An old advertisement in the form in which onapreobladaet now dying. People it become boring. Many practices reklamnogobiznesa talking about it and write. Vdalblivanie the brain product is meaningless. It's time to talk about his feelings and emotions. In Russia, it only comes now – it's ambient advertising. While in Europe, this type of advertising has existed since the early 90 hgodov twentieth century. Now in our market there is a small fraction of what it is ambient.
Placement on non-standard surfaces, viral advertising iesche multiple services from a long list of ambient advertising. But, if briefly, ambient Advertising may be described as something that attracts. Emotions have always played in our lives an important role. Creating ambient advertising, you touch on the domino that clings who litter, affecting more and more. Thus, paying for one shagembient advertising, you are creating a whole chain of product promotion.
Achieve this wide range of instruments, but the main is human feelings and a desire to share information. People nravyatsyashou spectacular, and the bread more expensive. They love all their surprises, amuses, is appalling. remain, they are not lost. Feelings – this is nachem keeps company Apple. When Steve Jobs was asked what they did in the progressive novoymodeli poppy, he answered: – Do not worry, we have created such icons that you want to lick them. We like things because they give to emotions. Ambient advertising, well-thought-out, no-break brand integrity, which adds to the mix yet and strengthening the image of the company. This new round, in which we can rise above the competition and subordinate rynoksebe. In Russia, unfortunately, only a few companies can provide design embientreklamy. Agency Visual communication Somersett.
Tags: advertising