Sue Rohrer

The small deadly sins but not every man is born also to the establishment of expert. Very often found two extremes in a man’s world: which is a mortal sin, if men still have set up their apartment in their students – or Junggesellenzeiten. While the profession, the clothing, and the car have changed, no development took place in the apartment. (N) a certain immaturity conveys this. Just as little convincing, designer apartments styled by are complete. Because here everything perfectly is co-ordinated and monolithic apartment, the individual is missing. The apartment has no character that reflects the personality of the owner. The technology must inspire General you can see a trend in living according to Geismann for safety and security.

Homing”is called this current phenomenon that opinion in the VDM spokeswoman has not yet reached its peak, and affects more and more men. Comfort begins for the man at the appropriate Medialization of the living room to. A large media shelf with many CDs, DVDs and vinyl that is proudly presented to friends and acquaintances, as well as the latest home theater system with DVD player, flat screen and an impressive speaker system must not be missing in a typical living room man. But not only in the living room a lot has happened: what was formerly for men the hobby cellar, is now the kitchen. Men are increasingly interested in the kitchen. One is to cook itself creatively in the new society trend for guests or for themselves. On the other hand, kitchen furniture combines the fascination of men for technology with impressive design.

The man can try much in the kitchen, every object has a practical use and a great kitchen impressed the guests: kitchens are very male. The man as a new target group less mood-enhancing and atmospheric accessories such as candles, plants or pictures are male. Still, this is cause of women. Are therefore Established men apartments tend to be rather sober. “It looks like also the Swiss interior designer Sue Rohrer: while women would rather hide many things, men want to show as much to others, especially their friends to impress.” In modern art, halogen lights, consumer electronics or tables and chairs is therefore rarely saved. Professional advice when setting up, however, still. To the Swiss, who is one of the world’s leading facility professionals, that set up as a woman business is for many men, which is why they were often free hand the mother or girlfriend complains. Reason is that fixed headings to fashion, design and technology found in the relevant men’s magazines, on practical tips for living and establishing your own four walls lacks, however, for it also. Because, after all, seven out of ten men for living and setting up interested in a real gap in the market, today according to VDM already. So great was the interest Men in this area never. The modern man is a potential buyer for German furniture retailers, which will be addressed in the future also. Practical aspects, functionality, brands and design play the decisive role for men on the subject of living here. Tanja EST

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