Naked Truth
Valid. Suppose, for example, that these are the very things that just appreciate your ideal customer, how you see it. There's still a lot of things on the list is, but you're not sure, because the remaining is for him a clear "advantage." So-so, as the English say *. Okay. Then the main idea of the message is this – "Big free commercial area with good infrastructure close to the plant XYZ .
Point. The Naked Truth, and nothing but the truth. No spam in the description of a row in a thousand places. Specific and clear, unquestionable information by which your "shark" or does not swim. Can not. Lada, but the rest – let yourself float by.
In the title of the article mentioned – the best buyer! I think the idea is clear and I do not have to tell you that you only get what the consent. Of course, we must also send a delicious idea and under the appropriate sauce to serve. But 'Philosophical theory of positioning, "in this article, I do not pull, and there is no need, rather narrow-profile thing, and I'm not its author. Go to the source (Series 'Control', Volume 3, page 236, and 314 or you can just to any search engine network, if you're interested). All the same, "sauce" or not, the idea should be the same. Delicious to your counterparty and calling his interest immediately. A quarter of a second, at the right pitch, a thought-command, "it is, need to call! "Or, if you feed a dim, the client is" left ", and other problems – another idea:" is blank, ignored.